The Affiliate Summit West 2024

The Affiliate Summit West is one of the biggest affiliate marketing events in the world. It brings together e-commerce sellers, affiliates, media buyers, networks, content publishers, and technology suppliers to empower them to build better partnerships.

The 2024 Affiliate Summit West was held from January 15 to 17 at Caesars Forum, 3911 Koval Lane, Las Vegas, NV 89109. More than 6,000 participants from the affiliate marketing industries worldwide attended the event.

There were 300-plus exhibitors and sponsors and more than 70 speakers who led discussions on trends relevant to online advertising, marketing strategy, search engine optimization, business development, and affiliate networks.

If you missed this affiliate marketing event, here’s a recap of what happened, plus the date and venue for Affiliate Summit West 2025.

Key Takeaways From the Affiliate Summit West 2024

The Affiliate Summit West is a premier event uniting affiliate marketers, advertisers, publishers, and technology providers for an immersive learning and networking experience.

Attendees gain valuable insights from industry experts through sessions, panels, workshops, and keynotes covering various aspects of affiliate marketing, including program management, email marketing, traffic generation, optimization, networks, and emerging technology.

Here are the key takeaways from the 2024 Affiliate Summit West:

Holistic Partnerships and Online and Offline advertising Are the Future of Businesses

Did you know partnerships and online and offline marketing can enable your business to remain relevant, competitive, and successful?

Speaking at the 2024 Affiliate Summit West panel discussion, David A. Yovanno, CEO of impact.com, focused on the need for businesses to use partnerships and digital marketing harmoniously.

“Today, although advertising remains part of our lives, endorsements from other parties play a vital role in securing sales. Before a customer clicks an ad and makes a purchase, they’ll look for validation from sources other than the brand selling the product,” says Yovanno.

Consumers are ahead of the game in the market. Before they buy a product, 9 out of 10 consumers will read at least four online reviews about it. They also check opinions about the product on social media.

This means that to meet customer needs, businesses need to integrate partnership marketing into their marketing strategies. A brand can achieve this by running ads and using celebrities and social media marketing influencers to market its products or services.

Card-Linked Offers (CLOs) Are Gaining Momentum

Another key takeaway from the Affiliate Summit West 2024 was card-linked offers, the rewards customers earn, usually as points or cashback, when they use a participating debit or credit card at a designated retail shop.

CLOs are game-changers in the affiliate marketing landscape. If a brand wants to stay ahead of the curve, it needs to embrace reward programs. CLOs have become popular due to innovations that make online shopping convenient, such as fast shipping, one-click buys, and buy-now-pay-later options.

Integrating CLOs into your networks creates a potential new source of revenue and improves customer targeting and tracking. Customers favor reward programs, and most are willing to join them to enhance their shopping experience and show brand loyalty.

To get the best results, brands should offer personalized and customizable promotional coupons that meet individual consumer needs using a debit or credit card. This means partnering with a cashback website that meets their budget and target audience needs.

Commerce Content Impacts Community

Commerce content has been a transformative tool in affiliate marketing and revenue. During the Affiliate Summit West 2024, several session presenters emphasized the need to create commerce content anchored on a ‘community first’ mindset.

They called for internal cross-team collaborations and an external storytelling strategy to create lasting relationships with consumers. Publishers advocated for the ‘quality over quantity’ mantra and creating authentic content with a relatable human voice to meet search engine marketing goals.

Putting the community at the core of commerce content narrows the gap between brands’ and publishers’ followers. This makes it possible to leverage mass media publications, celebrity endorsements, and social media influencer campaigns to reach millions of customers worldwide.

Influencer Marketing is the New Agency of Record (AOR)

The marketing space is evolving, and consumers are changing how they consume data and information about a product. With social media increasingly becoming a search engine, influencers will play a big role in lead generation.

Consumers’ trust in brands is falling below average. More than 80% of customers trust an influencer’s opinion about a product more than what the brand says. This has made influencer marketing the new agency of record, connecting brands with a skeptical target audience.

But before a brand moves to leverage influencer marketing’s ‘trust equity,’ it should prioritize authenticity. This means that the influencer’s values and interests should align with the brand’s target audience.

Once the affiliate marketing teams and content creators lean into authenticity, they can create raw, transparent, and relatable content for their target audience.

A Summary of Affiliate Summit West 2024

The 2024 Affiliate Summit West brought together more than 6,000 ecommerce sellers, affiliates, media buyers, networks, content publishers, and technology suppliers to empower them to build better partnerships.

During the summit, session speakers emphasized the need for partnership marketing, traditional and internet advertising, community-centered commerce content, leveraging social media influencers, and offering reward programs to enhance customer experience.

Holistic affiliate marketing partnerships allow brands to leverage mass media publications to reach millions of their target audience and stay ahead of their competition. This can improve businesses’ brand image, loyalty, visibility, reputation, community relationships, customer engagement and retention, and revenue.

When and Where is the Next Affiliate Summit West?

If you missed the 2024 Affiliate Summit West, don’t let the next annual affiliate summit event in 2025 pass you.

The next Affiliate Summit West will be held from February 3 to 5, 2025, at Caesars Forum in Las Vegas. This affiliate marketing event will bring together 6,500 affiliates, advertisers, e-commerce sellers, networks, and technology suppliers to learn, network, and build better partnerships.

Why should you attend this affiliate summit conference?

• There will be various trade shows, with different exhibitors showcasing their products. You will also have a chance to meet the sponsors of this event.
• It is a unique opportunity to attend sessions delivered by experienced digital marketing and affiliate marketing industry leaders without paying a fee (your presence is the price.
• Everyday variety of Networks

So, don’t miss out on this amazing opportunity to connect with experts from various domains and learn how to increase your brand awareness, reputation, conducting keyword research, publishing raw content, and increasing your revenue stream options.

ASW Conference:

• Date: January 15-17, 2024
• Place: Caesars Forum,3911 Koval Lane, Las Vegas, NV 89109.
• Official website: Affiliate Summit West 2024