Sigma Americas 2024 converged industry leaders and experts to network, share knowledge, and explore the latest tech shaping the iGaming industry in LATAM.



Brazilian iGaming Summit | BiS SiGMA Americas 2024

Brazilian iGaming Summit | BiS SiGMA Americas 2024 was held at Transamerica Expo Center, São Paulo, Brazil, from Tuesday, April 23 to Friday, April 26, 2024. The event attracted a varied audience, as 23% were operators, 20% suppliers, 17% affiliates, and 9% payment providers. Overall, 47% of its participants were decision-makers in various iGaming disciplines, including charitable gambling, responsible gambling, and media.

The event offered a platform for attendees to network, share knowledge, and explore the latest technology and trends shaping the online gambling industry in Brazil and across Latin America. This was a timely recognition of the growing online casino and sports betting industry in the region.

About the Brazilian iGaming Summit

Brazilian iGaming Summit, also called BiS SiGMA Americas, is an ecosystem event that brings the entire online gambling industry in Brazil and across Latin America together. The event focuses on key discussions, workshops, and exhibitions impacting the iGaming industry in LATAM, such as:

  • Cutting-edge technologies
  • Market trends
  • Regulatory developments
  • Innovative solutions in Bettech and Sports Betting

São Paulo, BiS SiGMA Americas 2024 venue, is among the most vibrant and cosmopolitan cities in Brazil. It was ideal to host the summit due to its rich blend of cultures, thriving business environment, and world-class infrastructure.

SiGMA Americas Joins Bis

The SiGMA Group announced the acquisition of the Brazil iGaming Summit (BiS) for an undisclosed amount, the largest conference dedicated to iGaming in Latin America to date. This acquisition will help consolidate its existing portfolio and establish a strong presence in this exciting emerging market.

With 3 editions, the BiS Brazilian iGaming Summit is the main meeting of companies and professionals in the iGaming, bettech, and sports betting ecosystem in Brazil. Experts and major companies come together to explore new advances in technology and strategies, while attendees have the chance to network and find exciting opportunities.

Since 2023, BiS has teamed up with SiGMA to organize the biggest event in the Americas. With global editions held annually on every continent, SiGMA is the global authority brand for gambling industry events, with the latest news, industry conferences, as well as casino and sports betting reviews.

BiS SiGMA Americas 2024 Drivers

The key driver of BiS SiGMA Americas 2024 was its commitment to driving positive change and growth within the iGaming industry. The summit achieved this by gathering thought leaders, policymakers, operators, suppliers, and other stakeholders under one roof to share knowledge and experience, network, and make strategic plans for the future of the iGaming ecosystem in Latin America.

The event was an edition of SiGMA Group, extending its significance to the global scale. This brought the Brazilian iGaming Summit’s profile to the limelight, attracting international attention and participation.

BiS SiGMA Americas shows how much Latin America is making a mark in the iGaming industry. The region has regulated markets enjoying rapid growth and emerging ones seeing future potential, and SiGMA Americas’ event was perfectly timed to connect its broad network in the West with Latin America’s leading suppliers, operators, and affiliates.

Brazil is One of the Largest Markets in the World

On the cusp of a great opportunity, Brazil – the largest and most populous region in Latin America – is poised for success. With Sports betting & iGaming legal in Brazil, its market looks set to grow to around 2.6 billion over the next 5 years.

In 2018, Brazil’s Ministry of Economy began a 4-year plan to create a competitive market for online and land-based sports betting. The plan comes in parallel with a federal law passed the same year that recognized fixed odds betting as a legitimate lottery activity.

In February 2022, parliamentarians approved a new bill, with Brazil’s Chamber of Deputies voting in favor of regulating online and physical gaming, thus establishing the framework for the potential launch of a newly regulated market. The bill will still need to pass the Senate before being enacted.

Up to 31 land-based casino resorts were authorized on February 23, with additional licenses offered for riverboats and cruise ships.

According to Statistica’s 2022 survey, football is the most popular sport among Brazilian bettors, followed by basketball, esports, and poker, while MMA completes the top 5.

Brazilian iGaming Summit 2024 Agenda

Key industry leaders and experts from Brazil and across Latin America took the center stage and delivered insightful speeches and panel discussions. Alessandro Valente and Carlos Cardama (Co-founders of BiS SiGMA Americas) and Eman Pulis (CEO of SiGMA Group) gave the welcome address.

Other notable items discussed during BiS SiGMA Americas 2024 include:

  • Seizing the opportunity: The rise of online betting in Brazil and the role of digital marketing. The discussion was led by Manuel Matos (Super Affiliates), Julia Boianovsky Rios (Optimove), Gabriel Moreira (Influx Solutions), Natalia Nogues (ControlF5), and Fernando G (Betsul).
  • Success Strategies: Insights and Challenges in the Video Bingo Market. Fabiola Jaeger (Caleta Gaming), Mariana Tostes (FBMDS), Sebastian Perrier (Neko Games), and Helen Zuñiga Tataje (Betmotion) led the discussion.
  • Economic and social development of Brazil: The impact of state lotteries and new business opportunities. This discussion was led by Wesley Callegari Cardia (attorney), Rodrigo Schekiera (BOX), Amilton Noble (Hebara Distributor of Lottery Products), Marco Taurisano (Kroopie), and Dr. Nelson Williams (Nelson Wilians Lawyers).
  • Strategies for conscious betting: Responsible gaming and emotional control. The discussion was led by Ricardo Magri (EBAC), Ruy Peixoto (Lucky Sports), Rodrigo Alves (ABAESP), and Dr. Cristiano Costa 9EBAC). Next steps: Opening up through legalization of resort and urban casinos in Brazil. Luiz Felipe Maia (MAIA YOSHIYASU Lawyers), Alex Parentes (Hard Rock), and Waldir Marques (WA Technology) led this forum.
  • How will Brazil’s regulatory evolution shape new values, insights, and technologies in the global gambling industry? By Stephen Crystal, SCCG Management.
  • Influencer Marketing in Focus: Maximizing Conversions and Ethical Branding in the Face of Regulatory Challenges. By Pedro Bet (Online Betting), Ronald Lopes (Loyalty Technology), Pedro Feitosa (Influencer), Fabio Bampi (influencer), and Bruno Pereira (Bruno Ads Company).
  • Mapping new horizons: opportunities for collaboration between Brazil and Malta: Charting new horizons: collaborative opportunities between Brazil and Malta. By John Aquilina, Ambassador Extraordinary and Plenipotentiary of the Republic of Malta to Brazil.

While there were other panel discussions, these were the main items discussed during the Brazilian iGaming Summit 2024.

Conclusion

BiS SiGMA Americas 2024 offered a platform for key stakeholders in the online gambling industry in Brazil and across Latin America to network, share knowledge, and explore the latest technology and trends shaping the online gambling industry in Brazil and across Latin America. This was a timely recognition of the growing online casino and sports betting industry in the region

Brazilian iGaming Summit 2024:

  • Date: 23-25, April, 2024
  • Location: Transamerica Expo Center, São Paulo, Brazil
  • Book your ticket: BiS SiGMA Americas

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