Balkan iGaming region is now widely recognised as one of the most promising iGaming and Web3 markets. The iGaming industry and Web3 is a dynamic and rapidly evolving sector. It requires professionals to stay informed about the latest trends, strategies, and innovations.
In this article, we provide a list of the leaders in the Balkan iGaming and Web3 industry you must know. These are individuals who consistently provide value through their activities, and professional contributions to the Balkan iGaming and Web3. The list will help you expand your network and knowledge base within the iGaming and Web3 sector. Whether you’re a seasoned professional or new to the iGaming industry, this article will provide you with a network of like-minded individuals to help you expand in 2026 and beyond.
Leaders In The Balkan iGaming & Web3 Industry You Must Know In 2026
Alex Nasybullin – Lead Volume
Alex Nasybullin, the head of Lead Volume, a networker with over 20 years of experience in marketing and event planning. He is the organizer of the BWiGA conference in Belgrade.
Since 2016, he has been organizing IT conferences, from the largest SEO Conference in the CIS region to smaller networking events featuring yachting on the Mediterranean and Adriatic Seas for leaders in the Web3 and iGaming industries.
The founder of Lead Volume, an agency powered by AI, he leads a team of diverse professionals with great and successful experience as digital marketers, producers, PR specialists and event managers.
Anina Milanovic – World Bank Strategic Advisor to BELEX
Anina Milanovic is an independent consultant and advisor specializing in capital markets, digital assets, and regulatory innovation, with a strong focus on tokenization and the digital transformation of financial markets.
Former Head of International Cooperation and Development at the Serbian Securities Commission, with extensive experience in aligning emerging technologies with financial market regulation and international standards. Bridging the gap between compliance and innovation by developing sustainable, regulation-aligned growth strategies for institutions, regulators, and emerging technology ventures.
Passionate about building transparent, resilient, and competitive markets through smart regulation, cross-sector collaboration, and innovation. If you are looking for an expert in digital assets, tokenization, or capital markets innovation, feel free to connect with her on LinkedIn.
Marko Matanovic – ECD.rs
Marko Matanovic is the founder of Serbian Blockchain Initiative and Serbian Bitcoin Association, with an active cooperation with one of the greatest crypto data providers in the world. Also partnering the first crypto exchanges in Macedonia and Montenegro.
The blockchain revolution is unstoppable and ECD is an active participant of that revolution, by spreading awareness and creating the local infrastructure needed for the use of cryptocurrencies. Their service is focused on availability and simplicity in order to make it easier for everyone to use what is the future of money.
“Great is being part of something, greater is creating or recreating something”. – Marko Matanovic, ECD founder, the first crypto exchange in Serbia. As well as, the first crypto ATM service provider in Serbia, the first Serbian Crypto Wallet (App).
Tobias Jack Lewis – Wallet in Telegram
Tobias Jack Lewis, the head of BD at Wallet in Telegram.
Wallet in Telegram is a digital asset platform natively integrated into Telegram’s interface. Launched in 2021 to make owning and transferring crypto as fast and easy as sending a message. Wallet gained 100M+ users in 2024, and aims to make its solution available to all 1BN+ of Telegram’s users.
David Veselinovic – Crypto12.com
David Veselinovic, founder and CEO at Crypto12, leads a talented team in driving transformative solutions in the world of virtual currencies and blockchain innovation. He graduated from the University “FH Wiener Neustadt” where he improved his skills working in the field of management. As an excellent connoisseur of AML/CFT procedures, he is well versed in transaction monitoring, fraud and risk management. As well as business compliance in high-risk sectors – primarily in the iGaming industry.
His extensive experience in the iGaming world and passion for Web3 technology inspired him to venture into the world of virtual currencies. His, and the Crypto12 team’s mission is to revolutionize the way people interact with cryptocurrencies. By actively participating in the market, he fosters a more inclusive, transparent, and secure financial ecosystem in Serbia & beyond.
Slobodan Draksimovic – WAIM
“We’re not just about delivering services; we’re here to create meaningful impact and reshape the digital landscape” – Slobodan Draksimovic, CEO at WAIM – AI marketing agency.
Military Academy graduate, former radar chief engineer, MSc in Electrical Engineering. Slobodan is the founder of WAIM agency building custom AI solutions and social media content. Based in Serbia and the UAE, WAIM is a cutting-edge AI digital marketing agency specializing in SEO, Google Ads management, graphic and web design, and social media management.
If your business is struggling to boost visibility or establish a strong brand presence, start with tailored strategies. The strategies will connect you with the right audience actively seeking your products or services.
Transform your challenges into opportunities with WAIM and make your brand stand out.
Elena Rzyanina – Lenkep
Elena Rzyanina, CEO at Lenkep HR for iGaming. Over 12 years of experience in HR and recruiting, and 5 years successfully managing a dedicated team. Lenkep works with clients across the EU, Russia, the UK, Eastern Europe, Central Asia, South and Central America, and Africa.
She is a certified professional ICF coach, bringing a strategic and personalized approach to each project. As the CEO of Lenkep, she developed a streamlined process to help businesses find the right specialists in digital, IT, financial technology, FMCG, retail, high-risk industries, and production.
Grow your business through top-tier talent acquisition.
Anton Khomenok – X6 AGENCY & X6 PARTNERS
Anton Khomenok, CEO at X6 AGENCY & X6 PARTNERS. Entrepreneur, media buyer, and strategist in the field of digital marketing. Founder of X6 AGENCY and X6 PARTNERS, united under the X6 GROUP ecosystem.
X6 AGENCY builds performance marketing systems that help brands scale through TELEGRAM, META, TIKTOK, GOOGLE, and other platforms. Their approach covers the full cycle — from strategy and creative production to high-quality traffic acquisition, analytics, and growth optimization.
X6 PARTNERS is an affiliate network focused on iGaming and betting that connects advertisers and webmasters. The network with transparent partnerships, efficiency, and deep expertise in media buying.
X6 GROUP is an ecosystem where people, processes, and technologies have one goal — to multiply results.
Andrija Knezevic – Workanova
“I’ve always believed that great businesses are built on great people — and that exceptional customer experience is the heartbeat of every successful brand”. – Andrija Knezevic, founder and CEO at Workanova.
Over a decade in the iGaming industry driven by a simple idea: to help operators deliver world-class support that feels human, fast, and trustworthy. That vision led to Workanova, a Belgrade-based company that today partners with leading casino and sportsbook operators worldwide.
Established in 2014 in Belgrade, Workanova specializes in customer support services for the iGaming industry. It covers over 10 languages from Brazil to Japan. With a decade of industry experience, Workanova builds dedicated multilingual teams, design intelligent CX systems, and develop their own tools. What started as a small team has grown into a recognized brand! If you have the drive for building better experiences in iGaming, Workanova guarantees the quality of services.
Why Knowing Balkan iGaming & Web3 Industry Leaders Matters
The Balkan region is developing fast. It’s becoming an excellent growth hub with new opportunities that attract new investments, and companies. The iGaming industry is very developed in the region, while Web3 is just taking its first steps with a good chance of success in the near future.
The individuals featured in this list are shaping the legal frameworks, technology platforms, and investor ecosystems Balkan iGaming and Web3 that make real-world adoption possible. With these leaders your iGaming and crypto projects can move from idea to product with unmatched speed.
