Affiverse | Amplify Summit 2024

Home » Affiverse | Amplify Summit 2024

The virtual Amplify Summit 2024 held on March 19 and 20 focused on affiliate marketing and emerging markets and trends across all verticals.

by Zoran Ristic

1 year ago 424

Affiverse Amplify Summit 2024 Recap

The Affiverse Amplify Summit is an event tailored for digital marketers looking to stay informed on the latest affiliate marketing trends across all verticals. Amplify Summit 2024 will be held online on 19-20 March 2024.

More than 2,500 affiliates streamed this 2-day virtual learning summit that includes a series of informed marketing debates. The panel discussion focuses on new trends and expert-led thought leadership workshops designed to help affiliate businesses boost their performance.

Amplifying Your Affiliate Business in 2024

The opening panel, which includes James Courtney, LUX Rewards CEO, Richard Dennys, Game Lounge CEO, Laurie Cutts, Partnerships Manager at Everflow’s Agency, and Chris Pettit, Revving’s CEO, focuses on how to amplify your affiliate business in 2024.

The panel insisted on the need to leverage modern financing to raise capital and manage affiliates. They will also discuss the challenges brands are facing and underscored the importance of advertising agencies setting longer payment conditions.

Another item that the panel focuses on is the performance of the industry and what affiliates can do to build effective long-term business partnerships. The talk includes annual commissions, validation periods, and share percentages.

Amplify Summit – Emerging Markets and Trends

The second panel focuses on emerging markets and trends that could give businesses momentum in 2024. The speakers insisted that markets are diverse and unique based on geolocation, and companies should run ads that fit that audience to drive more sales.

It is clear that affiliate marketing has become mainstream worldwide. The moderators pointed out Asia, Africa, and South America as thriving entrepreneurship markets.

Gemma Boore, Senior Associate from Harris Hagan, insists on three things when venturing into emerging markets. The points include understanding local customs, obtaining business licenses, and having your online advertising agents trained to fit your niche. For example, if you are running a sports betting campaign, you should consider using footballers or soccer aspects in your ad.

Future-Proofing Your Affiliate Strategy

The first panel of day two opens the platform with insightful discussions on how the iGaming sector can future-proof its affiliate strategies. The speakers included Petra Zackrisson, Better Collective’s SVP of Growth, Assaf Dor, Cellxpert’s CEO, Anastasiia Kaum, PIN-UP Partners’ Sales Team Lead, and Dmitry Belianin, CEO of belianin.com.

The team will talk about emerging trends in affiliate marketing, such as Artificial Intelligence, automation, and influencer marketing. Another topic to be discussed is consumer online behavior, which includes how social media platforms like TikTok are shaping search patterns. Lastly, the panel will mention the market dynamics and how AI is impacting content optimization.

Fraud and Compliance

The last panel of the virtual call focuses on fraud and compliance. The key speakers, Anura’s CEO Rich Kahn, Jenny Gonzalez, Rocahead’s CEO, Red Star Owner Red Barrington, and Parul Bhargava, vCommission’s CEO, will discuss types of fraud and how to identify and monitor them.

The major frauds highlighted in this discussion will be human fraud. Deals with filling out stolen information and cashback and voucher code fraud. As well as bots that bypass fraud assessment tools when playing games up to a certain level.

The closing remarks on this topic call for collaborative efforts between partners, networks, and affiliates as a formidable anti-fraud measure.

Amplify Summit Conclusion

Amplify Summit 2024 is structured to include a multitude of learning sessions to meet the diverse needs of its audience. More than 2,500 affiliates will stream this 2-day virtual learning summit. You will gain knowledge on how to amplify affiliate businesses, emerging markets and trends. As well as future-proofing affiliate strategies, and fraud and compliance.