Africa Gaming Expo 2024, Lagos

The Africa Gaming Expo 2024 was held at the Eko Hotels in Lagos, Nigeria, from March 12th to March 15th. The conference brought together stakeholders from sports betting, lottery and casino, Fintech, regulatory agencies, and payment solution providers to discuss and examine regulatory frameworks, emerging trends, opportunities, and prospects in the African continent’s growing and dynamic gaming market.

The Africa Gaming Expo 2024 was endorsed by the Lagos State Lotteries and Gaming Authority, Lagos State Ministry of Tourism, Arts and Culture, and the Lagos State Government in collaboration with the Federation of State Gaming Regulators of Nigeria.

So, if you missed this vibrant tapestry of the African gaming ecosystem, here’s the recap of the AGE Lagos 2024.

The Growing Popularity and Influence of the Gaming Industry in Africa

The AGE Lagos 2024 conference was a testament to the growing popularity and influence of the online gambling landscape. It is evident that gaming in the African continent is expanding rapidly, and it needs more collaborative efforts, partnerships, and ongoing standardization. If all these are put to work, Africa’s gaming industry will no longer be confined to entertainment. It will become a gaming ecosystem that embraces software development, publishing, and e-sports, among other technologies.

Fostering Collaboration Among Stakeholders Within the Global Gaming Community

The Africa Gaming Expo 2024, Lagos, Nigeria, focused on enhancing collaboration among the gaming community in and outside the continent. Emerging and established game developers are partnering with educational institutions, content creators, and tech companies to create a vibrant gaming industry in Africa.

It is through this spirit of collaboration that local talent gets a platform to showcase their innovation on the global stage. These partnerships have also accelerated the growth of the local gaming market, creating more success stories in Africa.

An expert panel discussion called for collaboration between regulators and operators to achieve several goals. This includes responsible gaming, addressing mental health issues, promoting data protection, and preventing money laundering in the online gambling industry.

Key Talking Points from the AGE Lagos 2024

Discussions at the Africa Gaming Expo 2024 focused on the following key areas of online gambling:

The Role of Payment Providers in Promoting Secure Transactions

The gaming industry, just like any other industry that involves money, was at risk of bad actors. For this reason, experts at the AGE Lagos 2024 highlighted the role of payment providers in ensuring secure transactions in the gaming industry.

They insisted on payment providers using industry-standard security protocols, such as Two-Factor Authentication (2FA), risk-scoring initiatives, Know Your Customer (KYC) frameworks, compliance in the financial system, and blockchain technology. These measures can counter data breaches and money laundering schemes.

iGaming Marketing in Africa

A panel discussion on the African gaming market appreciated that Africa has a rich diverse culture. To meet the unique needs of this large audience, there’s a need to conduct proper marketing research. Using relevant marketing campaigns that resonate with the target country’s culture and understanding consumer preferences is the only way businesses can fully engage with customers.

Mitigating Harms Related to Gambling Activities

While gambling is a form of entertainment, the potential monetary benefits attached to it make it addictive. Once online gambling becomes an addictive experience, it can result in personal, social, health, and financial risks.

Speakers at the event called for collaborative efforts to prevent gambling addiction and its impact on the general population. Elizabeth Lusk from Greo shared innovative strategies the industry can adopt to manage the risks of problem gambling. She focused on collaboration with stakeholders, research studies, policy evaluation, and community engagement to prevent this menace.

Other Key Takeaways from the Africa Gaming Expo 2024

Under the theme “Exploring the Future of African Gaming Market: Emerging Trends, Prospects, and Opportunities,” here are some key points discussed during the AGE Lagos 2024:

• The impact of cryptocurrency, virtual reality, and eSports on African Gaming Market
• Aggregating Gaming Standards in Africa
• Africa’s broadband expansion: Panacea for gambling business evolution in Africa

Why Attend?

AGE Lagos 2024 offered a unique platform for networking, knowledge sharing, and collaboration, with a special focus on the intersection of the gaming, software platforms, and payment industry. The key decision-makers and stakeholders in the gaming industry at the conference include:

• Government Officials
• Regulators
• Licensing Authorities
• Investors
• Gaming Operators
• International and Domestic Casinos
• Gaming Affiliates
• Gaming Software Providers
• Payment Solution Providers
• Industry Associations
• Slot Machine Manufacturers
• Technology Companies
• Law Firms & Legal Consultants
• Marketing Consultants
• Gaming Consultants
• Hotels & Integrated Resorts
• Security/ Surveillance Solutions
• Other Gaming Suppliers

Conclusion

The Africa Gaming Expo 2024 Conference was organized in conjunction with Lagos State Lotteries and Gaming Authority. The event was held on March 12-15, 2024, at the Eko Convention Centre in Lagos, Nigeria.

This event was a prime opportunity to showcase Africa’s booming gaming, e-sports, and payment industry. It brought together gaming and gambling innovators, operators, regulators, and stakeholders across Africa to network, evaluate regulatory landscapes, and delve into the latest industry trends.

Africa Gaming Expo 2024:

• Date: 12 – 15 March, 2024
• Location: Eko Convention Centre in Lagos, Nigeria

Book your ticket: AGE LAGOS 2024