iGB L!VE 2024 – WELCOME TO THE HOME OF THE IGAMING COMMUNITY

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iGB L!VE connects igaming operators, affiliates, tech vendors and game providers in a live environment in order to create strong, trust-based partnerships

by Zoran Ristic

6 months ago 313

iGB L!VE 2024: The Home of the iGaming Community

iGB Live is a highly anticipated event in the iGaming industry that brings together operators, affiliates, tech vendors, and game providers to network, exchange knowledge, and showcase the latest technology and innovations in the iGaming industry.

Participants had access to over 70 sessions, including keynote addresses, panel dialogues, and hands-on workshops led by experts in the field.

iGB L!VE Goals

CONNECT, INNOVATE & CELEBRATE WITH THE BEST SUPPLIERS IN THE INDUSTRY

iGB Live! welcomes 9,000+ iGaming and affiliate pioneers. It supports the entire gaming ecosystem by helping businesses navigate the ever-changing iGaming landscape, providing networking opportunities, showcasing cutting-edge innovations, and sharing crucial market knowledge to empower iGaming businesses to thrive in a dynamic and competitive industry.

In summary:

Connect with 5,000+ iGaming and Affiliate pioneers to accelerate your iGaming business to the next level.
Converse with experts to develop successful strategies for entering new markets, reduce ad spending, and stand above and beyond competition.
Convert LEADS. Find the right relationships to upgrade your product/game development, introductions to NEW(ish) niches such as Esports, crypto & NFTs, and find legitimate affiliates with high-converting player traffic.

ACCESS THE LATEST PRODUCTS AND SERVICES AND GIVE YOUR BUSINESS THE EDGE

Discover the most advanced betting and game development
Reduce your acquisition spend
Increase your retention strategies for new and returning players
Turn expert insights into business growth in existing and new markets through our conference and networking with the most successful names in iGaming
You won’t create a more successful strategy to challenge your biggest competitors elsewhere.

CONNECT WITH THE BEST IGAMING AFFILIATE PROGRAMMES – WITH CPA & REVENUE SHARE DEALS TOO HOT TO MISS

Connect with iGaming affiliate managers and learn what they want and need from you as their affiliate partner
Develop a strong partnership to convert high-quality leads for maximum ROI
Build high-converting partnerships in Europe, Latin America, and all over the world
Meet with iGaming tech vendors to create the most targeted campaigns, learn about mobile optimization, and build strong brand relationships
Join the iGaming community at iGB L!VE and secure true business value and ROI in the next 12 -24 months and beyond

iGB L!VE 2024 Agenda

Why visit the Sustainable Gambling Zone at iGB L!VE?

1. From Ad Bans to Slot Bans: Is the Netherlands Still Competitive?

With Spain rolling back on ad bans and the UK facing opposition over slot limits, Michel Groothuizen, Chairman, Kansspelautoriteit, presented how the Netherlands handles operators’ and other industry stakeholder concerns.

He focused on three items:

• How to combat the risks of a return to the black market?
• What challenges do we face in combating illegal offerings?
• How do we cooperate internationally to overcome these challenges?

2. Your Business Roadmap to the Balkans: Lessons from the Locals

Traditionally seen as a region where land-based gambling hasn’t truly been challenged during the past decade, the Balkans are now capturing the attention (and investment) of many across the iGaming ecosystem. In this session, Lazar Miucin, CEO & Co-Founder – iGaming Advisor, talked about effective market approaches and explored the innovation potential, whether you want to succeed in Serbia or crush it in Croatia.

Lazar’s presentation focused on:

• Which markets possess the highest potential, and what strategies should you take to engage customers?
• How strongly does retail currently hold an influence on player behavior?
• With a reputation for regulation that isn’t always operator-friendly, how do you navigate local nuances?

3. Keynote: Driving Growth Through Media Partnerships & Convergence

Betting is a vital and growing part of the global sports industry, with the lines between iGaming, broadcasting, and online media continuing to blur. How do you use the power of media to deliver a truly unique user experience in the gambling market while staying ahead of competition from established broadcasting players and the increasing costs of global sports rights?

During this keynote address, Robin Harrison, Global Content Director, B2B – Clarion Gaming, and Sam Sadi, CEO – LiveScore Group, focused on:

• What does convergence look like in practice? Partnerships vs closed ecosystems in key markets.
• As a growing brand, will coverage help mitigate the challenge of cutting through in a crowded market?
• How can betting products shape and influence the wider digital media industry?

4. LIVE Masterclass: 5 Ways to Engage Players in the World’s Hottest Online Casino Markets

During this live masterclass, Alexandra Breinig, Casino Sales Manager – EveryMatrix, helped attendees gain exclusive access to the latest Slot Trumps data on player behavior in five of the hottest casino markets to watch in 2025. She taught attendees how to adapt to Germany’s market volatility, create bonuses for Brazilian thrill-seekers, and fine-tune experiences in Peru, Romania, and Nigeria.

In summary, the live masterclass was crucial in:

• Understanding the impact of regulation on player behavior and how to adapt your offerings
• Learning the gameplay mechanics that drive market success (and your competitive edge)
• Mastering localization and gamification to tailor your offerings to each region’s player profile

5. Gamification vs Personalisation: Are We All Just Overcomplicating Retention?

A panel moderated by Martin Collins, Chief Business Development Officer – Soft2Bet, talked about how operators can drive sustainable ROI and drive down player churn. Is gamification and advances in AI the answer, or does keeping it simple win out?

The discussion centered on:

• “Keep it simple, stupid!” Does the age-old design principle apply to iGaming in 2024?
• Building Long-Term Player Relationships: Growing your CLTV through segmentation and service.
• Multi-jurisdictional player engagement at scale: How to overcome the challenges?

6. Innovate or Game Over? Designing the Next Generation of Casino Games

With hundreds of new games released monthly, how do we cut through, resonate, and redefine how we interact with and experience the thrill of games of chance (or skill)? What does the future of this innovation look like? Where will it come from?

This panel, led by Nikita Keino, Head of Partnerships – SOFTSWISS Game Aggregator, focused on:

Indie vs industry: What factors contribute to studio creativity?
Slots vs. Crash, Plinko, and so many more! What are the risks, responsibilities, and rewards in key verticals?
Multiplayer vs VR/AR: Driving a more social, engaged, and targeted approach to development.

Conclusion

iGB Live 2024 was held on 16-19 July 2024 at the RAI Amsterdam and attracted over 5,000 industry professionals from 100+ countries, making it a truly global gathering. Over 200 exhibitors displayed the most recent products, services, and advancements in the iGaming industry. Participants had access to over 70 sessions, including keynote addresses, panel dialogues, and hands-on workshops led by experts in the field.

iGB Live 2024