Affiliate Summit East 2024, New York City

Affiliate Summit East (ASE) convenes over 3,500 affiliate marketing professionals to network and discuss new trends and future directions of the industry.

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by Zoran Ristic

1 year ago 37

Affiliate Summit East 2024

Affiliate Summit East (ASE) is the premier affiliate marketing event that convenes over 3,500 advertisers, publishers, e-commerce sellers, affiliates, content publishers, media buyers, networks, and tech suppliers for the purpose of establishing strategic partnerships, driving sales, and expanding business growth.

The Affiliate Summit East 2024 was held on 29-30, July, 2024 at the New York Marriott Marquis Times Square, New York City. The summit brought together thousands of brands, advertisers and partners in global affiliate marketing to discuss new trends and future directions of the industry.

Here are the key takeaways from the Affiliate Summit East 2024:

1. Rising Significance of Affiliate Marketing

Affiliate marketing is proving to be critical for the survival of any brand. The Group Product Manager at Forbes disclosed that affiliate marketing contributes to 30% of Forbes’ yearly revenue. Executives from US News and The Skimm also highlighted their collaborations with different brands and affiliate platforms as a strategic approach to enhancing revenue through affiliate marketing.

2. The Crucial Role of Content-Based Affiliates

Content-based affiliates play a crucial role in affiliate marketing strategies. Multi-channel integration and brand content development can help us judge the ability of operational teams to execute detailed strategies. In the tech and electronics sectors, deploying new channels for targeted content delivery, audience analysis, and AI utilization is becoming increasingly important. Utilizing AI to improve quality and efficiency in content production is essential for establishing consumer trust.

3. YouTube as a Key Marketing Channel

Numerous speakers regognized the work YouTubers are doing to drive highly focused traffic to their affiliate marketing programs by offering comprehensive and detailed introductions and recommendations for various products and services. Despite the constantly evolving media and social media environment, YouTube has consistently proven to be a reliable platform for brands to attract and engage consumers.

4. Combining Affiliate Marketing with Influencer Marketing

The merging of affiliate marketing and influencer marketing has been increasingly prevalent within the industry. In order to leverage this strategy effectively, brands must carefully select appropriate influencers and Key Opinion Leaders (KOLs), develop strong connections, and engage in clear and effective communication. It is essential to cultivate interactive relationships and collaborate through various compensation models, such as affiliate Cost Per Sale (CPS) and fixed fees.

5. Leveraging AI Automation

Artificial intelligence (AI) and automation are projected to have a more pronounced impact on affiliate marketing operations. Through the implementation of personalized and automated communication and collaboration strategies, various brands have the oportunity to significantly improve their operational efficiency.

6. The Rise of AI-Generated Content (AIGC)

Several speakers noted that while AI still lags behind humans in text editing and generation in certain context based on their tests, it excels in video editing, especially when it comes to creating short video clips for social and affiliate purposes. It was evident from the discussions that AI can assist editors in producing key content snippets for effective distribution.

7. The Critical Role of Data

The Director of Commercialization at The Skimm, a company with one million subscribers, detailed the extensive process undertaken by their data team to clean and update data for advertising purposes and personalized recommendations. Through months of diligent work, they have ensured that consumers who make a purchase will no longer be bombarded with repetitive recommendations for the same product. Instead, they will receive tailored suggestions for complementary products or services. This data-driven strategy ultimately enhances the shopping experience for consumers by providing them with more relevant recommendations.