The ONLY event bringing together CMOs and top-level leaders in Marketing, Acquisition, and Retention from the most prominent iGaming operators across the globe. The first edition of the event that is set to reshape the iGaming scene, iGX – iGaming Customer Experience 2024, is nearing the day! 

iGX: iGaming Customer Experience Summit 2024

Industry summits and conferences have become year-round events, but some garner more attention than others. Such an event is the iGX Gaming Conference, taking place in Geneva April 18 – 19.

The conference brings together CMOs and top-level Marketing, Acquisition, and Retention leaders from the most prominent iGaming operators to share strategies and practical insights on capturing– and keeping–new customers in an ever-competitive digital landscape.

This brand-new forum is custom-made for C-suite, Heads of Digital Marketing, Acquisition, and Retention, an approach that sets it apart from most of its event counterparts.The dynamic and groundbreaking move by iGX is a testament to the company’s dedication to creating the ultimate platform for CMOs and Heads of the respective sectors, putting the spotlight on decision-makers and upper management.  

It will cover a number of key themes, including: iGaming expansion, brand engagement, AI implementation, and game-changing strategies for Responsible Gambling.

The goal of the first edition of iGX is to provide a cutting-edge environment for industry leaders to exchange ideas on providing top entertainment experiences and practical advice. 

At the iGX conference you will have the unique opportunity to openly benchmark your strategies and capabilities for positive player acquisition and retention with iGaming operators leading the way.

Discover the future of IGaming. Tune into an insightful discussions

Educational, informational, and engaging, iGX has already secured a fantastic faculty of more than 60 senior-level speakers who touch upon gripping topics such as operator challenges, ensuring a two-day forum that will be both productive and career-changing.

The Key Agenda Highlights

  • Tailoring iGaming Experiences: Unlock the true potential of player segmentation to craft super-charged personalization in your player acquisition and retention campaigns. Explore strategies for multi-channel customization that allow effective cross-selling and move with the evolving customer. Retain and attract gaming enthusiasts with tailored experiences on all devices.
  • Capture Multi-Generation and Localisation Player Segments: Build an intuitive player strategy that refocuses on proving a meaningful player experience. Learn how to utilize the latest psychographic data, AI, ML, digital tools, and more, while still maintaining retention metrics for even the most varied generational and geographic groups.
  • Harmonise Acquisition, Retention, and Growth: Solve acquisition conundrums to achieve healthy, compliant traffic reaching the right players, penetrating via the most effective channels. Convert free-to-play and new players into long-term players. Raise your retention metrics with an entertainment-first approach. 
  • Responsible Gambling at the Core of Every Role: Stay ahead of the ever-changing country-by-country regulatory landscape, without a compliance team hiring spree. Reach above RG standards in every role and integrate the tools that will meet the ultimate standard – putting consumers and entertainment first, whatever the weather.

Learn from and network with a multitude of CMOs and marketing leaders from top iGaming operators, as they openly share their practical insights on:

  • Unlocking Omnichannel Success: Discover strategies for gathering player data to customise epic marketing campaigns across channels that captivate and retain your gaming enthusiasts
  • Mastering Traffic Acquisition Costs: Strategically allocate marketing budget to maximise ROI in a world with constant new game releases
  • Elevating Segmentation with AI & ML: Implement artificial intelligence and machine learning to unveil player insights and deliver personalised marketing campaigns at scale
  • Cracking the Player Retention Code: Embed a central data platform to track player journeys, identify gaps, and boost player retention
  • Transform Responsible Gambling: Safeguard players with a digital strategy that uses insights into their behaviour to provide a safer gaming experience

Through its meticulous approach and by implementing state-of-the-art features, iGX has all of the tools to become the new go-to summit for everything iGaming, including iGaming customer experience, interviews, Q&As, and workshops, and connecting operators with top-tier industry stories, thus offering a unique opportunity to expand your knowledge and be distinct in an industry as competitive and as highly-evolving as iGaming.

  • Date: 18-19 April, 2024
  • Location: Hotel President Wilson, Geneva, Switzerland

Book your ticket: iGX 2024

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