iGX is the ONLY global event bringing together CMOs and top-level leaders in Marketing, Acquisition, and Retention from the most prominent iGaming operators.



iGX – iGaming Customer Experience Summit 2024

iGaming Customer Experience (iGX) takes the lead as the only event that brings together CMOs and top-level leaders in Marketing, Acquisition, and Customer Retention from the most prominent iGaming operators across the globe. iGX was created by the iGaming industry to help brands openly learn, network, and benchmark strategies and capabilities for responsible player acquisition and retention.

The iGaming Customer Experience 2024 was held from April 18 – 19 at Hotel President Wilson, Geneva, Switzerland. The event brought together C-suite heads of Digital Marketing, Acquisition, and Retention to share strategies and practical insights on capturing– and keeping–new customers in an ever-competitive digital landscape.

The key themes covered at iGX 2024 included iGaming expansion, brand engagement, Artificial Intelligence implementation, and game-changing strategies for Responsible Gambling.

iGX 2024 Key Agenda Highlights

iGX 2024 locked 150-plus Digital Innovators from Digital Marketing, Acquisition, and CX and 60+ expert speakers from leading companies in 2-days on-site networking and socializing opportunities. The main items discussed during the learning and discussion sessions were:

Tailoring iGaming Experiences

Unlock the true potential of player segmentation to craft super-charged personalization in your player acquisition and retention campaigns. Explore strategies for multi-channel customization that allow effective cross-selling and move with the evolving customer. Retain and attract gaming enthusiasts with tailored experiences on all devices.

Capture Multi-Generation and Localisation Player Segments

Build an intuitive player strategy that refocuses on proving a meaningful player experience. Learn how to utilize the latest psychographic data, AI, ML, digital tools, and more while still maintaining retention metrics for even the most varied generational and geographic groups.

Harmonise Acquisition, Retention, and Growth

Solve acquisition conundrums to achieve healthy, compliant traffic reaching the right players, penetrating via the most effective channels. Convert free-to-play and new players into long-term players. Raise your retention metrics with an entertainment-first approach. Implement artificial intelligence and machine learning to unveil player insights and deliver personalized marketing campaigns at scale.

Responsible Gambling at the Core of Every Role

Stay ahead of the ever-changing country-by-country regulatory landscape without a compliance team hiring spree. Reach above RG standards in every role and integrate the tools that will meet the ultimate standard – putting consumers and entertainment first, whatever the weather.

iGX 2024 Speakers

60+ expert speakers from leading companies delivered their practical insights on the key themes of iGX 2024. Some of the speakers were:

  • Francesco Postiglione, CEO, Casumo
  • William Barraclough, Group Head of Product Design, 888 William Hill.
  • Pontus Lindwall, CEO, Betsson AB
  • Agnieszka Osmialowska, Data Protection Officer, LV Bet
  • Adrian Caprita, CRM and VIP Director, Superbet
  • Asa Thelin, Head of Design and Experience, Svenska Spel
  • Matthias Kaiser, Head of CRM, Tipico
  • Sandhya Singh, Chief Customer Experience Officer, Casumo

The iGX Difference

IGX is bringing a new perspective to the iGaming conference world, bringing together marketing leaders to focus on what truly matters in the industry. Here’s why you should attend iGX events:

Connecting you to more leaders from more top companies than anyone else

Where you really find out what the leading online gaming operators are doing to help you transform your digital customer engagement.

More engaging and immersive experiences than anywhere else

From panels and presentations to small working groups and workshops, you’ll have endless opportunities to have your most urgent questions answered by the best in the business.

Focused on your specific needs better than anyone else

An agenda based on 50+ research interviews with the foremost industry experts. This event was built by the online gaming community for the online gaming community.

Conclusion

Through its meticulous approach and by implementing state-of-the-art features, iGX has all of the tools to become the new go-to summit for everything iGaming, including iGaming customer experience, interviews, Q&As, and workshops, and connecting operators with top-tier industry stories, thus offering a unique opportunity to expand your knowledge and be distinct in an industry as competitive and as highly-evolving as iGaming.

The iGaming Customer Experience 2024 was held from April 18 – 19 at Hotel President Wilson, Geneva, Switzerland. The event brought together C-suite heads of Digital Marketing, Acquisition, and Retention to share strategies and practical insights on capturing– and keeping–new customers in an ever-competitive digital landscape.

iGaming Customer Experience 2024:

  • Date: 18-19 April, 2024
  • Location: Hotel President Wilson, Geneva, Switzerland

Book your ticket: iGX 2024

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