SBC Affiliate Leaders Summit 2024

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The Affiliate Leaders Summit 2024 will take place at the illustrious Feira International de Lisboa, Lisbon, Portugal, from 25-26 September 2024.

SBC Affiliate Leaders Summit 2024

The Affiliate Leaders Summit 2024, an exclusive gathering of 5,000 affiliates and operators, will take place at the illustrious Feira International de Lisboa, Lisbon, from 25-26 September 2024. The summit has a lineup of speakers, including industry leaders and experts, who will cover various iGaming and affiliate marketing topics.

The summit will also have unmatched evening networking opportunities to further your reach and enhance your experience. So, who will attend, why, and what topics will be discussed at the SBC Affiliate Leaders Summit 2024?

Who Will Attend the Affiliate Leaders Summit 2024?

The Affiliate Leaders Summit 2024 will attract industry heavyweights to paint the future of SBC’s audience. In attendance will be:

5,000Delegates
2,500Operators
2,500Affiliates
150Exhibitors

Why Choose Affiliate Leaders?

The affiliate leaders’ community gives you access to:

An Inclusive Community

The Affiliate Leaders gives you access to an inclusive community where you can share knowledge and ideas with industry peers, offer real support, and turn thoughts into action.

Exclusive Access

As an Affiliate Leader, you score a free golden ticket to ALL SBC events and get VIP access to SBC’s invite-only networking events. This is the gateway to networking with fellow Affiliate Leaders and partners from the operator realm.

Full Exposure

SBC doubles up as an events and media powerhouse. This means you can access industry-breaking news on SBC News, get specialized domains like casino coverage and regional focuses like SBC Americas, Canadian Gaming Business, SBC Noticias, and SBC Noticias Brazil, feature in interviews, and get collab chances.

Shape the Discourse

As an Affiliate Leader, your voice will count, as every SBC event has a track reserved exclusively for affiliates. You’ll work with a conference crew to craft topics that matter, depending on the latest innovation, technology, and industry challenges.

Affiliate Leaders Summit 2024 Agendars

The Affiliate Leaders Summit 2024 has a lineup of hot topics delivered by leading experts and leaders. You can’t afford to miss insightful discussions on the following topics:

Cost-benefit analysis – Acquisition vs retention

Explore the financial dynamics of acquiring new customers versus retaining existing ones in the gaming and gambling industry. Experts will analyze each strategy’s costs, benefits, and ROI, providing insights into optimizing marketing budgets, enhancing customer lifetime value, and securing sustainable growth. Discover strategies to balance acquisition and retention efforts to maximize profitability and ensure long-term success.

Speakers

Jamie Walters, CEO, QiH Group
James McCarthy, Managing Director of Media, LiveScore Group
Vanda Silva, Chief Corporate Officer, Clever Advertising
Robert Kraft, Founder, Atlas World Sports
Martyn Elliott, Project Director, SBC Media

SEO for Affiliates – The New Bag of Tricks

In this session, the expert speakers will explore new strategies for visibility, including unique content types, traffic generation methods, videos, and streaming. Join this session to learn creative tactics for excelling in all markets, whether regulated, grey, or black. This masterclass is essential for staying competitive!

Speakers

Michele Schembri, Director of Product Operations, Game Lounge
Martin Varrand, Chief Revenue Officer, Hit Gaming
Milica Kuzmanović, Global Offsite SEO Lead, Betsson Group
Ivana Flynn, SEO Director, Medier Agency

The Future of Affiliation: A Five-Year Outlook

Explore the evolving landscape of affiliate marketing in the next five years, focusing on technological advancements, regulatory shifts, and the changing dynamics between operators and affiliates. This session forecasts the impact of emerging tech, tighter regulations, and strategic partnerships on the industry’s ecosystem. Gain insights into how these factors will redefine collaboration models, drive innovation, and shape the future of affiliate marketing in the gaming and gambling sectors.

Speakers

Richard Dennys, CEO, GameLounge
Jonas Warrer, CEO, Gentoo Media
Johan Svensson, Founder Raketech Group, Co-founder Bethard Group, Raketech
Manuel Stan, CEO, Catena Media
Jesper Soegaard, CEO & Co-founder, Better Collective
Jessica Welman, Editor, SBC Americas

Debate: Listing Fees for Affiliates – A New Security?

This debate addresses the growing demand for listing fees by affiliates as a security measure against the risk of non-payment by operators. With affiliates seeking more financial stability and operators accustomed to risk-based collaborations, this session will explore the merits and challenges of this shift. Is implementing listing fees a fair solution for ensuring mutual satisfaction, or does it introduce new complications?

Speakers

Peter Gunni, CEO, Traffic Lab
Paul Puolakka, CMO, Mr Gamble
Leanne Muleba, Chief Operations Officer, Matching Visions
Elaine Gardiner-Ruddock, Managing Director, TAG Media

The Impact of Regulation on the German Market

An analysis of how regulation has impacted traffic flow across regulated and unregulated operators in the German market. Dissecting traffic channels, individual practices such as Black PPC, and more.

Ceuta – a burgeoning hub for affiliates, operators and suppliers alike

The Spanish autonomous city of Ceuta has emerged as an optimum destination for the industry seeking to establish headquarters to do business with the Spanish and Latin American markets. How can affiliates and operators work within this ecosystem to reap the benefits and grow their fiscal advantage?

Speakers

Joaquin Gago, Founder & CEO, BETANDEAL
José Antonio Giacomelli, CEO, MGA Games
Gustavo Molina, LATAM Tax Director, Entain
Felipe Masa Sanchez-Ocaña, Director, Ernst & Young Spain

Balancing Acquisition with Responsibility: The Social Dilemma

This session explores the tension between growth-focused marketing tactics, such as social media engagement, and the ethical obligations to promote responsible gaming. Discover strategies to achieve sustainable growth while safeguarding player welfare, ensuring that acquisition efforts do not compromise commitment to player responsibility.

Speakers

Miruna Pandele, Head of Affiliates, Satoshi Gaming Group
James Fox, Industry Manager, Google
Tom Galanis, CEO, TAG Media (UK)
Maha Otu, Director, Betwinner NG
Vedran KaramanFounder, KARAMAN Digital

Streaming’s Future: Surviving Regulation, Tech Challenges, and Social Trends

This session explores whether streaming can maintain its popularity amidst the increasing regulation, technological hurdles, and shifting social trends. It will also assess the impact of these evolving challenges and provide strategies that could enable streaming to thrive as a mainstay of gaming entertainment in the face of these dynamic factors. ㅤ

Session speakers:

Corey Plummer, Chairman & CEO, Olympic Entertainment Group
Shane Roberts, Streamer, SH4NE_R
Laura Gago, COO, BETANDEAL
Mathias Joelsson, Co-Founder, Joelsson Media Group
Lina Sennevall, Senior Account Director, Square in the Air

Bet on Digital: Who’s Winning the UK iGaming Marketing Race?

In this session, Justin Deaville (Managing Director, Receptional) will unveil SBC’s research into the performance of the UK’s leading betting brands, uncovering surprising digital marketing performances.

You’ll discover:

BetMGM’s explosive growth: how is the new entrant performing?
Mobile experience: Most brands are underperforming – what’s the insight on your brand?
Social media shakeup: Discover the unexpected leaders across different platforms

Unlocking New Affiliate Traffic in 2025

In this session, you’ll discover how cutting-edge technologies and AI are revolutionizing affiliate marketing in 2025. You’ll take valuable lessons from E-commerce, dating, and Nutra industries to enhance strategies for Sports and Casino markets.

This session will unveil innovative methods to boost traffic and refine processes, ensuring you stay ahead in the competitive landscape. Don’t miss out on unlocking new potentials and achieving unparalleled success in affiliate marketing.

Session speakers:

Mikhail Zhukov, Head of CPA, Adsterra
Nilufar Usupova, CBDO, AdsEmpire
Chris Russell, CEO, Boony Media
Johan Styren, CEO & Founder, Dilanti Media
Gary Trask, Editor-in-Chief, Casino City Press/Gambling Portal Webmasters Association (GPWA)

Affiliation as a Trusted Source for New Market Entry

In this session, you’ll uncover why affiliations are pivotal as trusted sources in launching marketing campaigns into new markets. This includes understanding diverse market dynamics, building credibility, and navigating cultural nuances.

You’ll also learn how leveraging established affiliate networks can provide a strategic advantage, ensuring campaigns are effectively tailored and resonate with local audiences, accelerating brand acceptance and success in uncharted territories.

Speakers will include:

Elad Barzilai, Growth Consultant, The Leverage
Dominik Kreidl, Revenue and Monetization Analyst, Flashscore
Liliana Almeida, Head of Brand & Corporate Communications, Clever Advertising
Kirk Miller, Head of Marketing, PureROI
James Garmston, Founder & CEO, DunkMedia Ltd.

Unlocking Long-Term ROI in iGaming: Is Brand Building the Secret to Standing Out?

In this session, the speakers will discuss how CPA and NDC-focused marketing strategies impact long-term ROI in the iGaming sector. Topics include brand building amidst industry homogeneity, CPA inflation in the lower funnel, benefits of leveraging brand-building media channels, missed opportunities in the upper funnel of the consumer journey, and the importance of attention metrics; and current media trading practices

The speakers will include:

Nikola Jellačić, Chief Marketing and Commercial Officer,Casumo
Stefan Esch-Schulte, Head of Acquisition, Tipico
Dimitrios Malegkos, Account Executive / IGaming Enthusiast, Google
Michael Tighe, Lead attention consultant, Lumen research
Larry Gurreri, CEO & Founder, Sosemo LLC
Ulrich Gilot, Founder & Strategic Partner / Fractional Advisor, ShieldHub

Conclusion

The Affiliate Leaders Summit 2024, an exclusive gathering of 5,000 affiliates and operators, will take place at the illustrious Feira International de Lisboa, Lisbon,Portugal, from 25-26 September 2024. The summit has a lineup of speakers, including industry leaders and experts, who will cover various iGaming and affiliate marketing topics.

Affiliate Leaders Summit 2024: