SBC Summit Americas is the main event for casino and sports betting professionals from North, South, and Central America. More than 10,000 participants and 400 exhibiting companies and sponsors are expected.
The event will cover topics like market regulations and innovative technologies such as cryptocurrency and artificial intelligence. Specialized zones will include Casino & Sports Betting, Payment Expert Summit, Affiliate Leaders Summit, and New Technology.
It’s a great chance to network and share knowledge across the major gaming markets of the Americas.
SBC Summit Americas 2025
SBC Summit Americas will bring together more than 10,000 industry professionals and host 400+ exhibitors and sponsors, setting the stage for unparalleled networking, knowledge exchange, and growth opportunities across the casino (online and land-based) and sports betting sectors in North, South, and Central America.
As the premier gathering for the Americas, this event delves deep into pivotal topics shaping the industry’s trajectory. From deciphering intricate market regulations to spearheading product innovation, fostering vital connections among operators and stakeholders, safeguarding sports integrity and data rights, exploring the dynamic realms of cryptocurrency, AI, and cybersecurity, to seizing the expansive opportunities in sports licensing.
In essence, the event will serve as an invaluable platform for operators, regulators, suppliers, and affiliates, offering not only insights but also opportunities to forge meaningful connections and engage in lucrative business ventures within North and South America’s most significant sports betting and gaming markets.
Be sure to check out the floor plan to map out your journey and see the endless opportunities to meet with the industry’s top players.
From regulation to innovation: What North America can expect at SBC Summit Americas 2025
With the debut of SBC Summit Americas, SBC is merging into a single, unified event, delivering a broader pan-American outlook.
While the event brings together the full power of the Americas, North America remains a key focus, with tailored conference content, expert insights, and a spotlight on the region’s evolving landscape.
A dedicated North America conference track will dive deeper into the market’s unique challenges and opportunities, ensuring the needs of regional stakeholders remain front and center. Topics will include modernizing traditional verticals, navigating intricate regulatory environments and exploring the latest CRM strategies for effective user acquisition and player retention.
“The North American market has come a long way since the legalization of sports betting in 2018, but there is still much to learn,” said SBC CEO and Founder Rasmus Sojmark. “The market has pivoted in ways many did not expect, and with an increasing number of brands still seeking to capitalize on the market’s potential, it’s essential for delegates to be up to date with the latest regional insights and developments.
“While some companies at the event operate across both regions, many are solely focused on North America, making this program essential for addressing their specific challenges. That said, with the strong links between markets, valuable insights can also be found in our LatAm tracks, reinforcing why this event is a must-attend for the industry.”
SBC Summit Americas Agenda
On Wednesday, May 14, delegates will dive into the future of the industry in the U.S. Sessions will tackle the viability of sweepstake betting in North American casinos. And, the fusion of sports betting with broadcasting, lottery innovation and the evolution of poker media. Panels will address the impact of limiting bettors and strategies for engaging new audiences. And in the end, how AI and gamification can boost player loyalty.
On Thursday, May 15, the program will spotlight the rise of futures trading platforms in sports betting. It will explore how the industry can help elevate the visibility of women’s sports. The day will also feature deep dives into tribal gaming. The panels will reflect on its evolution and impact over the past two decades. As well as strategies for building mutually beneficial partnerships and the collaborative efforts needed to advance gambling legalization in California.
The North America focus will go beyond its dedicated conference track, with region-specific discussions woven throughout the agenda. Attendees from across the Americas will gain valuable opportunities to connect, collaborate and tackle shared challenges and opportunities.
The Premier Mid-year Event For Casinos And Sports Betting Across The Americas
SBC Summit Americas stands out as the premier mid-year event for casinos and sports betting across the Americas. This high-level gathering is designed to delve into critical aspects. Some of the aspects will be regulations, product innovation, the dynamic interaction between operators and media entities, sports integrity, data rights, cryptocurrencies, advancements in AI, cybersecurity, and the burgeoning landscape of sports licensing opportunities.
Scheduled for 2025, the summit will attract 10,000 participants and host 250 exhibitors and sponsors. It will create an unparalleled environment for networking and knowledge exchange. As well as growth opportunities in the gaming and sports betting sectors throughout North and South America.
The meticulously designed floor plan will feature differentiated zones catering to various interests and sectors. Attendees can explore the vibrant Casino and Sports Betting area, which encompasses both online and in-person products and services. Additionally, the Payment Experts Summit will provide insights into financial technologies. And, the Affiliate Leaders Summit will foster valuable connections among industry leaders. An exhibit space for New Technologies will showcase innovative advancements in cybersecurity, fintech, AI, and more. This is a unique opportunity where industry leaders converge, ideas flourish, and opportunities abound.
- Date: 13 – 15, May, 2025
- Location: Eisenhower Blvd Fort Lauderdale, FL, USA
- Book your ticket for SBC Summit Americas 2025
