SBC Summit North America is the leading conference and tradeshow dedicated to the high-growth online betting and gaming industry in the U.S. and Canada



SBC Summit North America 2024

SBC Summit North America is the leading conference and tradeshow dedicated to the high-growth online betting and gaming industry in the U.S. and Canada. The 2024 SBC Summit North America was held on May 7th-9th at the Meadowlands Exposition Center, New Jersey.

SBC Summit North America 2024 attracted key decision-makers and executives from major online casino and sports betting operators. This was an excellent spot for networking, learning, and staying updated with emerging trends, technology, and innovation shaping the gambling industry.

Here are the talking points from the SBC Summit North America 2024.

What is SBC Summit Americas?

SBC Summit Americas is a premier gambling event that brings together regulators, exhibitors, sponsors, suppliers, and experts to discuss emerging market trends, opportunities, and challenges in North, South, and Central America.

The event focuses on key areas shaping land-based and online casinos and sports betting sectors, such as product innovation, AI, blockchain and cryptocurrency, sports integrity and data rights, cybersecurity, and regulation and licensing.

SBC Summit Americas features a modern floor plan where exhibitors can showcase their revolutionary technology trends like FinTech and affiliate marketing. This makes it easy for attendees to network and share lucrative business ideas and knowledge on how to grow the sports betting and iGaming industry in North and South America.

Why Attend SBC Summit Americas?

SBC Summit Americas represents one of the year’s best business opportunities, bringing together senior executives, regulators, suppliers, and specialists in the sports betting and iGaming industry. The event features around 300 key speakers who share their expansive knowledge and experience on different topics in the industry.

The key areas tackled during SBC Summit Americas events include:

  • Leaders
  • Sports Betting
  • iGaming
  • Affiliates & Marketing
  • Payments & Tech
  • Compliance & Regulation

Rounding out the Summit experience is a series of evening networking parties, which provide the ideal setting to connect with stakeholders from across the industry.

Who Can Attend SBC Summit Americas?

The 2024 edition of SBC Summit North America brought together over 5,000+ delegates from the entire sports betting and iGaming ecosystems to network, learn, share knowledge, and experience new technology changing the industry first-hand.

Overall, SBC Summit Americas is open to:  

Delegates and Operators

  • Casinos
  • Sportsbooks
  • iGaming Operators
  • Affiliates
  • Lotteries
  • Sports Teams & Leagues
  • Tribal Operators
  • Regulators & Legislators
  • Investors & Banking
  • Associations
  • Media

Suppliers and Vendors

  • Platform Providers
  • Game Developers
  • Payment Solution Providers
  • Marketing & Content
  • Legal & Regulatory
  • Security & Fraud
  • Finance & Accounting
  • Sports Betting Data
  • Streaming
  • Responsible Gaming
  • Geo-Validators

Key Highlights of SBC Summit North America 2024

The SBC Summit North America 2024 was filled with expansive presentations and discussions led by industry experts focusing on innovation, regulation, and market strategies in sports betting and online casino.

US Gaming Landscape and Industry Projection

With 5 to 6 operators owning the biggest gaming market share across the states where gambling is legal, new entrants will need to focus on profitability to survive this significant disadvantage. The only way for operators embracing profitability over market share to survive this wave is to spearhead innovation, such as user experience, product simplicity, and embracing regulatory best practices.

Panelists opined that the US operators must stop seeing gambling best practices and betting compliance as a ‘necessary evil.’ This mindset shift will enable teamwork and collaboration between operators and suppliers for the common benefit of the consumer.  

RegTech, AI, and Machine Learning

With no static regulations governing the use of AI and machine learning, there are increased use cases of these innovations to detect abnormal or suspicious gambling activities. The major focus is on payments, and it’s proving to be important for land-based operators in understanding croupier financial activities.

The growing adoption of AI and ML protocols is due to their potential advantage in boosting revenue generation. However, there are concerns over cross-border data and information transfers, which may violate consumer privacy.

To be safe, the gaming industry needs regulatory guardrails. SEC has released its first guidance on the use of AI and ML by financial institutions, promising good industry-public relations and growth.

Conscious Commerce

Key speakers and panelists emphasized the need to consider the demographic uniqueness of different groups when developing responsible advertising, intervention, and gambling programs.

Highlighting the different cultural groups within Ontario, Canada, Aaron GlynWilliams from Ontario Lottery and Gaming Corporation (OLG) focused on their gambling habits and patterns. He insisted that these patterns vary depending on cultural propensities, gambling mediums, and problematic tendencies.

This calls for audience segmentation when devising responsible marketing and education campaigns for patrons. The programs also need to consider the changing player bases, and this can be achieved through Generational Anchoring Benchmarks (GAB) and behavioral threshold requirements.

Payments and Tech

Although cashless payments had a slow rollout in America’s gaming industry, it is now gaining momentum through an Omnichannel Wallet. In a study case, Caesars and Bally are working on a Caesars Wallet brand to boost Omnichannel capabilities.

This advancement, which relies on AI technology, has the potential to enhance personalization and reduce friction, allowing operators to obtain significant amounts of data on player activities, such as gambling patterns, fraud, and money laundering.

Responsible and Problem Gambling

From the panel discussions, it was evident that the American sports betting and iGaming industry needed more proactive leadership to push the responsible gambling agenda. The aim is to achieve operator/regulator synergy and harmonization of problem gambling provisions and initiatives by 2030.

It was clear that cultural and political perspectives were hindering the adoption of affordability checks. All the participants pointed to federal intervention as an alternative to achieving responsible gambling by 2030 in the USA and Canada.

2024 SBC Awards North America

The 2024 SBC Awards North America celebrated the achievements of operators, affiliates, and suppliers from all the major sectors, including payments, marketing, platform providers, and data. 600 guests attended the event, providing plentiful fun and networking opportunities.

The winners of the 2024 SBC Awards North America were:

  • Casino Operator of the Year: FanDuel
  • Sportsbook Operator of the Year: Fanduel
  • Marketing Campaign & Sponsorship of the Year: Hard Rock Bet
  • Rising Star of the Year: Tipico
  • Social Gaming Operator of the Year: Rush Street Interactive
  • Casino Affiliate of the Year: Betting Hero
  • Sports Affiliate of the Year: Better Collective
  • Sports Media Company of the Year: SportsGrid
  • Employer of the Year: Choctaw Casinos & Resorts
  • Leader of the Year: Catherine Meade – Ontario Lottery & Gaming Corporation (OLG)
  • Leader of the Year: Mor Weizer – Playtech
  • Casino Supplier of the Year: Evolution
  • Acquisition & Retention Partner: Optimove
  • Industry Innovation of the Year: Genius Sports
  • Land-Based Betting & Gaming Product: Aristocrat Gaming
  • Lottery Supplier of the Year: NeoGames
  • Live Betting & Gaming Product: Sportradar
  • Compliance Solution & Partner of the Year: Kinectify
  • Payment Solution of the Year: Nuvei
  • Tribal Gaming Operator of the Year: Choctaw Casinos & Resort
  • Tribal Regulator of the Year: Nottawaseppi Huron Band of the Potawatomi Gaming Commission
  • Tribal Leader of the Year: Janie Dillard – Choctaw Casino & Resorts

Conclusion

The SBC Summit North America 2024 was held on May 7th-9th at the Meadowlands Exposition Center, New Jersey. The event attracted key decision-makers and executives from major online casinos and sports betting operators. This was an excellent spot for networking, learning, and staying updated with emerging trends, technology, and innovation shaping the gambling industry

SBC Summit North America 2024:

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