SiGMA Asia 2024: A Showcase of Opportunity and Innovation

SiGMA Asia 2024, held on June 3-5 in Manila, Philippines, was a vibrant and enlightening event, bringing together top government officials, seasoned C-levels, and big-name influencers to network and share knowledge on various online casino topics.

With 20k delegates, 3,800 operators, 450+ exhibitors and sponsors, 1,200 affiliates, and 350+ speakers, the summit focused on gaming, emerging technologies like AI and Blockchain, and regulatory landscapes. The event also showcased B2B and B2C sports betting and online casino brands, making it one of Asia’s largest gaming shows.

Here are the key highlights from the SiGMA Asia 2024 summit:

The Philippines – Asia’s Premier Gaming Hub

The Philippines, rapidly emerging as Asia’s premier gaming hub, has grown substantially in its land-based and online gambling industry. The visionary leadership of outgoing PAGCOR chairperson, Andrea Domingo, has been instrumental in driving this expansion, boosting economic growth and fostering success.

As PAGCOR delicately balances its roles as an operator and regulator, Tengco faces complex decisions ahead. Among these challenges is the decision regarding the potential sale of its 47 casinos, which has recently gained renewed attention.

Therefore, the SiGMA Asia 2024 summit proved to be a platform for strategic partnerships and innovative ideas, shaping the future of gaming in the Philippines and beyond.

SiGMA Asia 2024 Highlights

Registration, Awards, and Networking

Day one of the SiGMA World Asia was vibrant, allowing attendees to register and taste the local cuisine as they interacted. The day’s main event was the SiGMA Awards Asia, hosted by the charismatic Mark Anthony Borg, celebrating excellence in the gaming industry.

Keynote Address and Exhibition Highlights

SiGMA Asia 2024 boasted a series of keynote addresses from industry experts and thought leaders. A few addresses came from Stephen Crystal (SCCG Management) and Maria Margarita Montemayor Mograles (COO of the Philippines Tourism and Promotions Board).

Stephen discussed “Behavioral Economics & Casino Design in Emerging Asian Casino Markets.” He focused on integrating technology and enhancing customer engagement to build loyalty and entertainment.

Maria Margarita Montemayor Mograles delivered a keynote on creating meaningful experiences in tourism. She highlighted that the Philippines Tourism and Promotions Board has identified 13 key markets, each generating around 100,000 visitors annually.

The key markets she highlighted were:

• South Korea
• Japan
• China
• Singapore
• Malaysia
• Taiwan
• Hong Kong
• India
• USA
• Canada
• United Kingdom
• Germany
• Australia

About the exhibition highlights, the expo floor was flooded with innovative products and services from leading B2B and B2C brands.

The Surprising Emphasis on iGaming

Shockingly, iGaming was a key element during the SiGMA World Asia 2024. The focus was on integrating digital platforms in the gambling industry in a region traditionally dominated by brick-and-mortar casinos.

This shift highlights the crossover evolution between traditional and digital gambling, which is becoming increasingly apparent, with operators recognizing the potential of iGaming to reach a broader and more diverse audience.

A Market of Vast Potential

The significance of Asia in the global gambling industry is undeniable, as a large percentage of the world’s young adult population resides in this region. The strong enthusiasm and momentum surrounding iGaming at SiGMA World Asia highlight the immense potential for expansion and investment in this vibrant market. SCCG Management & SCCG – Asia is dedicated to allocating additional time and resources to capitalize on the opportunities arising from this exciting evolution.

Looking Ahead

As SiGMA Asia 2024, held in Manila, Philippines, ended, the participants looked forward to the SiGMA Asia 2025 in Manila from June 1st to 4th.

We hope that the quality of exhibitors, content, networking opportunities, insights, and experiences gained from SiGMA World Asia 2024 will shape online casino and sports betting strategies and investments in the future.

SiGMA Asia 2024:

• Date: 3-5, Jun, 2024
• Location: SMX Convention Center Manila, The Philippines
• Book your ticket: SiGMA Asia 2024