Held on Feb 25-27 at InterContinental Dubai Festival City, UAE, the SiGMA Eurasia 2024 paved discussions on the latest iGaming market trends and challenges.



SiGMA Eurasia 2024 – Dubai, UAE

SiGMA Eurasia is an annual iGaming-themed expo that brings different gambling markets under one brand. The fourth edition of this conference was held at the InterContinental Dubai Festival City, United Arab Emirates, on 25-27 February 2024.

The three-day event brought together industry experts, sponsors, payment and gaming software providers, and delegates from different companies. The main focus was the latest trends in the iGaming landscape, including technology and investment opportunities in the expanding United Arab Emirates market.

The keynote speakers also touched on responsible gambling, visual sports, eSports, charitable gaming, horse racing, and affiliates in the UAE, Japan, the Philippines, and other Asian countries.

If you missed the SiGMA Eurasia 2024 conference, you are not alone. In this article, we’ll discuss some of the key talking points from the event, including how to book a ticket for the 2025 edition.

Who Should Attend the SiGMA Eurasia Conference?

SiGMA Eurasia is an iGaming event that features industry experts and decision-makers, providing plenty of learning and networking opportunities. The event brings together 30% online casinos, 28% iGaming B2B providers, 10% payment solution providers, 8% affiliates, 8% media representatives, 8% investors, 4% startups, and 4% regulators. 

This means that everyone with interest in the iGaming landscape can attend the SiGMA Eurasia conference. During the conference, you’ll get a lifetime opportunity to meet sponsors, gaming software and payment providers, and potential investors you can partner with to drive your business forward.

Key Takeaways from SiGMA Eurasia 2024, Dubai

The SiGMA Eurasia 2024 conference was graced by key speakers, high-profile government officials, and star-studded guests. They include change markers (Gary Vee and Jordan Belfort), Dr. Marwan Al Zarouni (CEO Dubai Blockchain Centre), H.E. Laila Rahhal El Atfani (Goodwill Ambassador), Amin Siala (Senior Growth Consultant, Google), Christiana Maxion (The Dubai Matchmaker Tech Founder & CEO), and H.E Adnan Al Noorani (Board Advisory, The Royal Families in the UAE).

The SiGMA Eurasia 2024 speeches, workshops, and presentations revolved around iGaming and included:

Leveraging Advanced Payment Solutions to Enhance Online Gaming

There was an insightful discussion on how online gaming operators can use advanced payment methods to attract and retain new customers. The focus was on blockchain-backed cryptocurrency payments, including its advantages and challenges, in Asia, Africa, and other growing markets.

The panel, moderated by Anita Kalergis (PR & Communications Manager at Xprizo), underscored the financial inclusion benefits of cryptocurrency payment. It emphasized the advantages of crypto payments, which include security, privacy, global reach, fast processing, and low transaction fees.

Richard Mifsud (CVO, Xprizo), a member of the panel, said that crypto needed more awareness and regulation to become mainstream.

Leveraging Unfair Advantages

Amin Siala, Senior Growth Consultant at Google Ads, underscored the need for businesses to identify and capitalize on their strengths. He insisted that, for any business to remain relative in the ever-growing competitive landscape, they need to track their conversion. By measuring conversions, companies would be able to gain key insights into their acquisition and digital marketing efforts and adapt where necessary.

Businesses Need Systematic Operations

Amin Siala talked about business predictability and scalability, pinpointing systematic and standard operating procedures (SOPs). He went ahead to ask the audience to use ROI and profit-driven metrics when making decisions.

Siala explained why businesses need a balanced approach to enhance resilience and adaptability. This includes being patient when chasing long-term results and embracing emerging opportunities or challenges with agility. This needs employing skilled talent, innovation, and planning for the uncertainties that may disrupt the iGaming world.

SiGMA Eurasia 2024 Awards: Celebrating Excellence and Charity

Sponsored by BetConstruct, the SiGMA Eurasia 2024 Awards recognized innovation, excellence, and charity within the iGaming industry. The event was held at the InterContinental Hotel, Dubai Festival City, and attracted 400 esteemed guests.

The proceeds collected from the event were donated to the SiGMA Foundation, affirming the industry’s philanthropic commitment. 24 awards were given out to the most deserving players in the industry, as shown below:

  • Media 24 – Best Affiliate 2024
  • Chilli Partners – Best Affiliate Program 2024
  • WA.Technology – Best Aggregator 2024
  • Fastex – Best Crypto Payment Solution 2024
  • Spribe – Best Game Provider 2024
  • FinteqHub – Industry Rising Star 2024
  • GR8 Tech – Best Online Sportsbook Provider 2024
  • Imagine Live – Best Live Casino Provider 2024
  • Payment Center – Best Online Payment Services 2024
  • BFTH arena – Outstanding contribution to Gaming 2024
  • Playlogiq – Best Platform 2024
  • Royal Partners – Best Workplace 2024
  • Negrete – Best influencer 2024
  • Infocredit Group – Best KYC Solution 2024
  • Bets.io – Best Crypto Casino 2024
  • Kakadu Casino – Best Casino Operator 2024
  • 22bet – Best Sportsbook Operator 2024
  • PIN–UP partners – Best Marketing Campaign 2024
  • Alfaleads Network – Best Affiliate Network 2024
  • Simon Lidzen – Best CEO 2024
  • GG.bet – Best eSport Operator 2024
  • Uplatform – Best Virtual Sports Provider 2024
  • PUNIN Group – Best Investor 2024
  • 1xbet – Best mobile casino experience 2024

How to Attend the SiGMA Eurasia Conference

SiGMA Eurasia is among the leading iGaming events you can’t afford to miss. This summit allows you to explore thriving online gambling and sports betting markets across the globe, learn from industry experts, and forge connections and relationships with influential industry figures and decision-makers, paving the way for future ventures.

Attending the SiGMA Eurasia conference is easy. You only need to register online and choose your package, which includes affiliates, sponsors, speakers, and exhibitors.

SiGMA Eurasia 2024:

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