iGaming Events

LUCKLANDIA iGaming Events news! Learn more about online gaming industry tradeshows, gambling and lottery trade shows, conferences, seminars and social events.

Types of iGaming Events

Casino and sports betting conferences serve as a vital link for networking among the land-based and online betting worlds. While the main purpose of iGaming events is networking, understanding the specifics of each type – conference, summit, and exhibition – can greatly enhance the value attendees gain from them.

Event Scale – International and Regional

International events, like ICE and SiGMA, often draw large audiences and significant media attention, providing broad networking and knowledge-sharing opportunities. 

Regional events, on the other hand, tend to focus more on local gambling markets, offering forums for regulatory discussions and insights into specific country operations. 

For example, the SPiCE Series, with events across India, Sri Lanka, the Philippines, and the UAE, focuses on the nuances of emerging regional markets across the globe.

Event Format – Conferences, Summits, and Exhibitions

iGaming events typically include conferences, summits, and exhibitions, with each one catering to specific aspects of the industry.

Conferences

These events, like iGB Live!, primarily focus on knowledge-sharing and networking within the iGaming community. They bring together brands from both B2B and B2C sectors, featuring a mix of speeches, presentations, and opportunities for professional interaction. Moreover, conferences are ideal for staying up-to-date with industry trends and developments.

Summits

Summits, such as those organised by SBC or SiGMA, are generally high-level gatherings where industry leaders and decision-makers gather to discuss strategic issues and forge important partnerships. They are typically more exclusive and focus on shaping the future direction of the industry.

Exhibitions

Exhibitions, in contrast, are more commercially focused, offering a platform for companies to display their products and solutions. A prime example of this is the International Casino Exhibition – or ICE as it’s more commonly known – where businesses have the opportunity to stand out, demonstrate their offerings, and engage directly with potential clients and partners. Additionally, exhibitions often feature unique stands, entertainment areas, and activation zones, underscoring their promotional and interactive nature.

Elite Retreats

These invitation-only events are meticulously curated to unite top-tier iGaming operators with leading suppliers, all set in some of the world’s most luxurious and exclusive resorts.

Each retreat focuses on a specific regional market, facilitating high-level networking, strategic discussions, and entertainment among key decision-makers.

This makes them invaluable for decision-makers looking to expand their influence and operations in specific markets.

While there is some overlap in these iGaming events, each one has its own unique focus. By understanding these differences, attendees can choose the events that best match their professional goals, ensuring a more focused and rewarding event experience.

Event Focus

Regulatory Issues, Operations, Affiliate Marketing, Payment Processing, etc.

The focus of iGaming events can vary greatly, covering everything from regulatory issues to operations, affiliate marketing, and payment processing. Each event is tailored to meet the evolving needs of the market and the iGaming industry at large. Therefore, with the rise of digital currencies, cryptocurrencies have become a crucial part of online gambling, increasing the number of gambling options available to players.

In online crypto gambling, several events are related to digital currencies, including regulatory, operations, affiliate marketing, and payments-related iGaming events that zoom in on a particular topic or vertical. Furthermore, these events offer deep insights into specific areas of iGaming, and are tailored for those looking to delve into a topic on a more granular level.

What to Do at iGaming Events

Annual iGaming conferences and exhibitions are significant industry events that cannot be missed or overlooked. A day feeds a year. Reaching event attendance goals requires proactive preparation. What might these goals be?

• Lead generation 
• Client loyalty maintenance
• Networking with potential partners
• Seeking investment and mentoring opportunities
• Uncovering new business opportunities

What is the Best Way to Prepare for an iGaming Conference?

Establish an event calendar

In the midst of a highly competitive environment, marketing is an investment in ensuring long-term brand viability. Take this into consideration while developing your calendar. Consider your business strategy and fill the calendar with events relevant to your current business goals (to acquire new audiences, boost brand awareness, practise new market entry strategies, etc.).

Determine the format for participation in each exhibition

Exhibiting everywhere with a huge stand and a 100-person delegation is not necessary. A simple presence or having several representatives with brand merchandise will be perfect enough for some events to check the trends and meet partners. Book the place and format of participation in advance, work out the logistics, and prepare all the necessary marketing assets (stands, presentations, business cards, etc.)

Determine the purpose

This point is related to the previous one, but it is reasonable to highlight it separately: clearly define the purpose of the trip and explain the motivation to other participants. The purpose may be to meet specific partners offline, gather industry experience, find as many contacts as possible, or attend specific workshops. Having everyone focused on incentives will ensure the team works to their full potential without being distracted by unnecessary activities.

Prepare delegate calendars

Before the event, every team member should have a clear understanding of their role in the upcoming event to avoid mishaps. Several team members can meet potential clients, while others attend workshops, acquiring experience they will pass on to their colleagues. Schedule meetings and workshops in advance on a calendar to reduce confusion.

How to Improve Your Casino or Betting On Sports Conference Presence?

Meet game developers, software and payment system providers. An iGaming conference is a great place to find dependable IT partners, so take advantage and reinforce your brand with enhanced payment processing, software service and direct contact with gaming content providers.

Find out what’s new in the iGaming world: mobile casino, Bitcoin gambling, innovative game design, etc. Meet representatives of different gaming jurisdictions, learn about the latest iGaming initiatives, and discover the peculiarities.

Dive into marketing

In the world of iGaming marketing, there is always room for improvement and revision. Check out new trends in marketing and advertising, and determine which type of promotion could work best for your online casino. Be sure not to underrate affiliate marketing opportunities and sign new partners.

Join seminars and panels

The experience of attending seminars and interacting with the best iGaming experts is invaluable. Pick a relevant topic and generously share your knowledge.

Be a networker! The more people you know, the better your business does. Do not ignore the parties after the exhibition’s official opening hours. In general, the atmosphere at such events tends to be friendly, so you can find yourself talking with C-level executives quite at ease.