Exclusive Interview with Alex, COO of Affiliate Roulette

Affiliate Roulette is an iGaming industry platform designed to bridge the gap between online casino operators and marketing affiliates. Acting similarly to a trust and review ecosystem, it helps operators discover traffic sources and allows affiliates to find reputable casino programs.

In this interview for LUCKLANDIA, Alex, COO of Affiliate Roulette, will share Affiliate Roulette’s overview, growth, innovations and future goals the platform will bring to the iGaming industry.

Q: Alex, Affiliate Roulette has become one of the industry’s fastest-growing networking platforms. What problem were you trying to solve when you launched it?

Alex: The biggest challenge in iGaming has always been finding the right partners. Operators spend countless hours searching for affiliates, while affiliates are trying to reach the right affiliate managers.

Affiliate Roulette brings both sides together in one place. Operators can search affiliates by GEO, traffic type, and niche, read reviews from other operators, and decide who best fits their acquisition strategy. At the same time, affiliates gain a professional profile that helps them showcase their business and connect with new brands throughout the year.

Q: Many affiliates now include their Affiliate Roulette profile when approaching new operators. Was that something you expected?

Alex: It happened naturally, and it’s become one of the platform’s biggest strengths.

Instead of sending long introduction emails, affiliates simply share their Affiliate Roulette profile. Operators can instantly see their traffic sources, target markets, reviews, social channels, and experience. It’s become a professional portfolio that many affiliates use every day when negotiating new partnerships.

Q: With so many affiliates entering the market, how does Affiliate Roulette help operators choose the right partners?

Alex: Discovery is only half the challenge, the real question is who you can trust.

Affiliate Roulette gives operators the information they need before reaching out. They can compare affiliates, read reviews from other operators, and quickly determine whether someone is a good fit for their brand.

That saves time and leads to stronger, more successful partnerships.

Q: Fraudulent affiliates continue to be a concern for many operators. How is Affiliate Roulette helping create a safer ecosystem?

Alex: Affiliate managers don’t just want more affiliates, they want the right affiliates.

Affiliate Roulette helps operators make informed decisions by allowing them to leave reviews based on their experience working with affiliates. We also provide a structured reporting system where operators can report affiliates involved in fraudulent or unethical practices, helping protect the wider community.

At the same time, honest affiliates benefit by building a strong reputation through positive reviews and verified partnerships. Our goal is simple: make it easier for good affiliates to stand out and harder for fraudulent affiliates to move from one operator to another without accountability.

Q: What trends are shaping affiliate marketing in 2026?

Alex: AI is changing how affiliates create content and analyze data, but relationships remain the foundation of this industry.

We’re also seeing operators focus more on quality over quantity. Instead of recruiting hundreds of affiliates, they’re looking for trusted partners who can consistently deliver valuable players.

Q: Which recent developments have had the biggest impact on your users?

Alex: Verification has been one of our biggest milestones.

We’ve also expanded our search filters, business profiles, messaging, news updates, and event listings. Every feature is designed to make Affiliate Roulette a platform our users rely on daily, not just during conference season.

Q: Many people describe Affiliate Roulette as more than just a directory. How do you see the platform today?

Alex: We don’t see ourselves as a directory, we see ourselves as a business tool.

Operators use Affiliate Roulette to discover affiliates, research potential partners, read reviews, and start conversations. Affiliates use it to build their reputation, increase their visibility, receive reviews, and present themselves professionally when speaking with new operators.

Our goal is to become a platform people use every day, whether they’re looking for new partnerships or managing existing ones.

Q: Conferences remain an important part of iGaming. Where does Affiliate Roulette fit into that ecosystem?

Alex: Events are where relationships begin, but they shouldn’t end when the conference is over.

Affiliate Roulette helps people discover partners before an event, connect during it, and continue building relationships long after everyone has gone home. It keeps networking active all year round.

Q: What’s your long-term vision for Affiliate Roulette?

Alex: We want Affiliate Roulette to become the industry’s most trusted networking platform.

We’ll continue investing in verification, reputation, search, messaging, and community features that help operators and affiliates make better business decisions and build stronger partnerships.

Q: What message would you like to leave with the iGaming community?

Alex: Affiliate marketing is built on relationships, and strong relationships are built on trust.

Whether you’re an operator looking for quality affiliates or an affiliate looking to grow your business, transparency and reputation matter. If Affiliate Roulette helps good businesses find each other faster and build lasting partnerships, then we’re achieving exactly what we set out to do.

LL: Alex, thank you for your time. We wish you success in the future with Affiliate Roulette!