Inside Fomento Agency: Scaling iGaming Performance in LATAM and Beyond - Interview with Gustavo Mazo, Director of Fomento Agency

Fomento Agency is a dynamic affiliate network dedicated to scaling performance marketing results across the iGaming sector and beyond. The best iGaming affiliate network focused on LATAM with offers for Sportsbook, E-Sports, Casino, Horse Racing, Poker, Finance, Lotto and Payment solution.

In this interview for LUCKLANDIA, Gustavo Mazo, Director of Fomento Agency, will share an overview, growth, innovations and future goals for the platform.

Q: To kick things off, Gustavo, for those who might be new to the network, could you give us a brief overview of Fomento Agency and what truly sets you apart in the competitive iGaming landscape?

Gustavo: Absolutely. At its core, Fomento Agency is a premium performance marketing network deeply specialized in the iGaming, betting, and online entertainment verticals. What sets us apart isn't just that we source traffic—it’s how we do it. We act as a strategic bridge between top-tier publishers and global brands.

Instead of offering generic, out-of-the-box solutions, we focus heavily on market localization, flexible commercial models (CPA, CPL, RevShare, Hybrids), and strict traffic quality control. We don’t just deliver clicks; we deliver high-LTV players who actually convert and stick around. Our hyper-focus on regions like Latin America and Tier-1 Europe has made us a go-to partner for brands looking for sustainable, scalable growth.

Q: The industry moves incredibly fast. What is actual and most relevant for Fomento right now? What are the hot topics on your desk today?

Gustavo: Right now, our absolute focus is maximizing localized efficiency in Latin America, specifically Brazil, Mexico, and Argentina. With the shifting regulatory landscapes in these regions, brands need compliant, high-converting traffic more than ever.

We are heavily optimizing our funnels for instant local payment methods—like Pix in Brazil—ensuring that the registration-to-deposit (Reg-to-DEP) ratio is as tight as possible. For instance, we just launched campaigns like PlayZada with ultra-low baselines (30 BRL) paired with strong Euro CPAs, which is exactly what our media buyers and influencers are hungry for right now. We are also actively expanding our Tier-1 European portfolio with premium brands like BULL, offering heavy 160€–200€ CPAs for NL and DE.

Q: Let’s talk about the product itself. What are the key features of the Fomento platform that publishers and advertisers love the most?

Gustavo: We’ve built the platform around transparency and speed. For Publishers, the standout features are:

• Guaranteed & Flexible Payouts: Real-time tracking with competitive deals in EUR, USD, and local currencies.
• Clean Data & Fast Audits: We have eliminated hidden operational KPIs. Affiliates see exactly how their traffic is performing with zero transparency issues.
• Dedicated Account Management: Every partner gets a dedicated AM to help them lock in custom landing pages, exclusive caps, and creative assets.

For Advertisers, we offer an advanced fraud-detection ecosystem and targeted compliance filtering, ensuring they only pay for real, active players that meet their precise baseline requirements.

Q: The iGaming sector is constantly buzzing about new traffic sources. What’s new or trending on the Fomento platform in terms of acquisition channels?

Gustavo: We are seeing a massive surge in ASO (App Store Optimization) and In-App traffic, particularly for high-intent markets. Channels like Apple Search Ads and Google App Campaigns are delivering incredible player retention. We’re also heavily onboarding publishers dominating specialized Telegram/WhatsApp signal communities and high-reach Instagram influencers. The traditional review-site and SEO/PPC models remain our bedrock, but the agility of social and app-driven traffic is where we are seeing the fastest scaling right now.

Q: Looking ahead, what are Fomento’s future plans? What does the roadmap look like for the rest of 2026 and beyond?

Gustavo: The future is all about technological expansion and deeper geographical penetration.

First, we are investing heavily in upgrading our proprietary tracking infrastructure to provide even deeper predictive analytics for our publishers—helping them see which creative angles yield the highest player lifetime value (LTV) in real time.

Second, we are expanding our footprint. While LATAM remains our stronghold, we are aggressively scaling our presence in the GCC (Gulf Cooperation Council) region and expanding our Tier-1 European offers. Our ultimate goal is to make Fomento the most seamless, transparent, and profitable global performance hub for iGaming traffic. Whether you are an advertiser launching a new platform or a publisher looking to maximize your ROI, Fomento will be the infrastructure powering your growth.

LL: Gustavo, thank you for your time. We wish you success in the future with Fomento Agency!